Co-Creation
We took a co-creation approach when a confectionery client wanted to generate ideas for new product aimed at young women. Clients and consumers worked alongside each other in a series of workshops, which were complemented by a range of on-going tasks and techniques, including an online forum, email diaries and various creative exercises and evidence based tasks.
Through the use of this collaborative approach and conscious consumers the study produced fresh insight into the target, and a range of concept ideas to take forward into further development.