Classic Qualitative NPD
Our client had identified potential needs states which related to snacking and needed us to illustrate and understand how these influenced snack choice and enjoyment. Our study involved evidence based pre-tasks and depth interviews to explore the individual’s consumption experiences.
Within the depths the consumption moment was slowed down and explored to see how the products delivered against functional and emotional needs. The outcomes highlighted gaps in our client’s portfolio and became an invaluable platform for future NPD.